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RESUME

Anchor 1

 

Demonstrates a natural talent for building client relations,  brand activation, and communicating with internal cross-functional teams resulting in increased brand engagement and corporate growth.  Flexible team player with a true understanding of connecting luxury brands with people to build stronger reputations and to grow the brand.

Professional ​
Bio
NESTLE WATERS NORTH AMERICA - PERRIER, NEW YORK, NY
Key Account Manager 
May 2016– Aug 2017 
 
  • Negotiated over $100K in contracts, influencer events as well as brand presence at various high image key account restaurants, lounges, nightclubs, and rooftops in the New York Metro area; from zero on premise brand presence, to co – branding, greatly increasing ROI.

  • Successfully increased and restored revenue of Perrier in the NY Metro territory by 10% YTD, thus securing 12 new premium accounts to drive key performance indicators. 

  • Educated distributor sales force and launched 3 industry specific sparkling water sales training programs per month for key accounts.  Thereby, cultivating rapport and increased awareness on the double digit imported sparkling water category growth which led to 22% increased account productivity. 

  • Closed new business for the company by prospecting and presenting Nestle Waters North America portfolio to 30 clients weekly which included features to benefits, profitability, and product education. 

  STRATEGIC GROUP - MOET HENNESSY USA, NEW YORK, NY
Brand Ambassador, Contract On Premise Site Manager   
May 2014 - May 2016

  • Managed the digital product lifecycle by piloting 45 vendor set-ups and 300 unit purchase orders daily.  For example, coordinating SKUs, markdowns, overseeing sample closet/request, turn-in and copy processes.

  • Assisted Market Editors and Buying Team in generating valuable engaging content offline and online for our contemporary customers by utilizing social media to identify target consumers and bloggers.

  • Identified trends and newness in the market and among our competitors for online editorial content, thus driving monthly sales by 30% within the fine jewelry division.  

SAKS OFF FIFTH - HUDSON'S BAY COMPANY, NEW YORK, NY  
​Merchandising Assistant, Fine Jewelry and Accessories 
February 2015 - July 2015 

 

  • ​Managed the online product lifecycle by executing 45 vendor set-ups, 300 unit purchase orders daily, coordinating skus, markdowns, oversaw sample closet/request, turn-in and copy processes.

  • Assisted Market Editors and Buying Team in generating valuable engaging content offline and online for our contemporary customers by utilizing social media to identify target consumers and bloggers.

  • Identified trends and newness in the market and among our competitors for online editorial content that drove monthly sales by 30% within the fine jewelry division. 

KATE SPADE NEW YORK HQ, NEW YORK, NY 
Contract Wholesale Coordinator, Fine Jewelry and Accessories
​September 2014 - February 2015

  • Selected over 200 Spring/Summer 2015 Kate Spade New York fine jewelry and accessories samples for over 10 national department store accounts editorial campaigns/press ads.

  • Supported Kate Spade Accessories Director with creation of look book line sheets, uploading images, and producing proposals sent to key account buyers daily.  Resulted in 13% increases in sales.

  • Collaborated with Kate Spade marketing team in selecting top accessories sold to be featured on retail partners e- commerce site.

SAKS OFF FIFTH - HUDSON'S BAY COMPANY, NEW YORK, NY  Contract Assistant Site Merchandiser, Designer Shoes and Accessories 
 April 2014 - September 2014

  • Worked cross-functionally with Merchandise Managers to ensure approval of item setup, fueling a 30% increase of items being published to website. 

  • Joined forces with the production and buying teams to guarantee accuracy for online copy, imagery, and pricing.

  • Responsible for building product assortments, merchandising, and visual presentations for vendor meetings.

 

 

 Events and Public Relations Experience NEW YORK, NY 
 Feb 2015 - Current 
 

 

Accounts include:

YVES JADOT RESTAURANT GROUP, NEW YORK, NY  

 2017

TAO GROUP

2017

HOTEL AMERICANO, NEW YORK, NY  

2017

FLATIRON HOTEL, NEW YORK, NY  

2017

MOMENTUM WORLDWIDE, NEW YORK, NY  

Jan 2016

      MOMENTUM WORLDWIDE, NEW YORK, NY  

Jan 2016

ROC NATION - HTC CORPORATION, NEW YORK, NY

 Oct 2015

VEUVE CLICQUOT EN ROUTE TOUR, NEW YORK, NY

  Aug 2015

            CHANEL PRIVATE EVENT FASHION SHOW, NEW YORK, NY     

         Mar 2015       

                     HTC CORPORATION, NEW YORK,  NY                

   Feb 2015

                ZAC POSEN/AMERICAN EXPRESS FASHION SHOW, NEW YORK, NY            

                                                         Feb 2015                                                    

                               


 

                     

 

Work​
Experience​
Education
Sam Houston State University

2006 - 2010

Bachelor of Science in Fashion Merchandising,

Minor: Business

 

SKILLS

CRM

HYDRO FORECASTING

RETEK MERCHANDISING

POWERPOINT

SOCIAL MEDIA MARKETING

BRAND MARKETING

INTERPERSONAL SKILLS

CONTRACT NEGOTIATING 

B2B EVENTS

LEADERSHIP MANAGEMENT

ACCOUNT MANAGEMENT

SALES INITIATIVES

DELIVERY MANAGEMENT

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